Industrial Forklifts Ushers in “New Chapter” with New Headquarters & Full Rebrand

Industrial Forklifts HQ

The Southwest has a new forklift brand to help it grow. Industrial Forklifts, Inc., the sole distributor of the Heli forklift brand in the Western United States, has completed its move from Denver, CO, to Phoenix, AZ.

IF Building - Parts Supply

In the process they’ve acquired a totally new facility in the Papago Industrial District, off 48th Ave and Van Buren. The facility boasts parts storage, a state-of-the-art training room, and of course, a full showroom of material handling equipment. The Phoenix facility sites on 1.12 acres, with 36,000 sq. ft. dedicated to parts, service, and a showroom floor.

Who’s it for? To strengthen their Dealer and Rental Network coverage across the U.S.

Dan Summers

“Everything’s new about our Phoenix location,” says Dan Summers, Director of Aftermarket Sales at Industrial Forklifts. “Due to the rapid expansion of Industrial Forklifts’ customer base, and the success of the Heli forklift line in America, we came to Phoenix for a new chapter.”

To cap off the expansion, the new Industrial Forklifts building sports a brand-new logo.

Industrial Forklifts began as a part of FMH Material Handling Solutions in 2006, based in Denver. Through a series of acquisitions and business choices, the Industrial Forklifts brand and team split from FMH in 2022.

IF Building - Heli Forklift InventoryWith the new Phoenix location, Industrial Forklifts has a new showcase to continue its mission of introducing Heli forklifts to all businesses.

“We’re open and here to help,” says Nick Gushue, Vice President. “Everyone’s welcome to come by!”


Originally published in Material Handling Wholesaler magazine, October 2023.